Magento Open Source

Magento

Build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable.

Site content and promotion made easy

• Create content with an easy-to-use interface
• Personalize for specific customer segments
• Update pages quickly

Use modern, drag-and-drop tools to quickly create compelling content and shopping experiences without the need for developer support.

Product Recommendations made easy

• B2C & B2B Support
• Rich merchandising rules
• Drag and drop setup with Page Builder

Use AI driven product recommendations across key touchpoints to drive higher conversion rates.

Reliable inventory, flexible fulfillment

• Ship to home or buy online or pick up in store
• Get inventory to the right store at the right time
• Let store associates fulfill order from PC, PoS, or tablet

Give customers the buying options they want — whether in store or online — with real-time inventory data and sourcing algorithms that expedite fulfillment.

B2C, B2B, and D2C in one platform

• Easily integrate with existing back-end systems
• Assign custom catalogs and price lists
• Boost sales with fast and convenient purchasing options

Manage quotes with the same ease as orders and use the same branding across all your sites without the hassle of multiple instances.

Unlimited functional customization

• Choose a responsive theme that works for you
• Select best-of-breed technologies
• Add global currencies and languages

Customize your commerce experience with thousands of extensions and themes in our marketplace.