Amplify Loyalty Software

Amplify Loyalty Software

Loyalty Program Preparation

Analysis & Diagnosis Initial Phase

• Deep dive into the business strategy & priorities
  Collect and analyze business insights on company’s positioning vs. competition (i.e. internal brand & market researches, if available)
• Collect business KPIs & key financial metrics (including business profitability metrics)
• Collect and analyze existing portfolio data to understand portfolio dynamics and identify opportunities to be addressed by the loyalty scheme
• Deep dive into the business technical infrastructure in terms of ERP, CRM, Email & sms marketing, digital marketing, dynamic re-marketing & eCommerc

Business Case with ROI Analysis

• Design the best fitting CVP for your customers, taking into account business priorities & constraints
• Market Analysis & Best reward Practices
• Alternative Concepts design for the loyalty CVP
• Reward accumulation and redemption proposal and relevant cost
• Cost analysis, marketing and customer acquisition plan, expected ROI
• Set the performance KPIs for managing and monitoring the program effectiveness post roll out

Application Functional Requirements Setup

• Members’ registration processes design in a customer journey format
• Reward accumulation logic & redemption process according to the CVP of the design phase
• Covering all information & functionalities of all platform’s module
• Material delivery covering testing scenarios, users training description as well as detailed API’s
• Role Management, Administration and complete configuration of the application

Pre Roll-Out Support Activities

• Develop and deliver the marketing brief for the complete loyalty branding and for the design of all marketing & collateral materials for the loyalty program
• Design and deliver to the business the end – to – end reward mechanism such as process roadmap with partners, enrollment process for new members, etc
• Coordinate legal activities for the development of the Reward Terms & Conditions
• Analyze the operating model with partners as well as with the entire process of communication and agreeing with them

Amplify™ Loyalty Platform

Customer Domain

We offer a fully customizable multichannel Customer enrollment capability (in-store, mobile apps, web app, call center) as well as a 360o view area for each enrolled member’s interactions, transactions and profile characteristics in order enable all business touch points to optimize the customer experience. Several possibilities are offered both to customers and internal users of your organization.

Loyalty Core Engine

This is the area where points are being processed every day for each and every customer. The orchestration of the loyalty program as well as a numerous of actions including promos, formulas, segmentations for both accumulation and redemption are performed by the Loyalty administration panel:

• Multi Points accumulation mechanisms based on transactions, customer attributes, behaviors or interactions with the business
• Multi Points redemption capabilities in the form either of cash back, discount, or voucher for supporting in house redemption
• Ad-hoc reward promos set up functionality for specific time period, products or customer segments

Campaigns Module

A wide variety of options is available in the campaigns module of the Amplify platform. This is a module that can also be separated and independent (link to campaigns page). Briefly the campaigns module includes the following:

• Mass & targeted campaigns through all communication channels
• Automated Campaigns Execution through real time integration with messaging platforms
• Build in Customer Selection Criteria, custom-made for the business
• Integration with messaging and email platform

Insights

The insights are is providing a dynamic dashboard environment for monitoring & management of the loyalty program. It also includes a dynamic tool for analytics and reporting. A limited view of the insights area is also the platform’s initial homepage where the logged-in user can quickly view and become engaged with the basic reporting features as well as necessary information for his account.

Partners Portal

It is a specialized portal where the possible collaborating partners can manage their accounts, create promos or use the customer redemption functionality. This particular are covers:

• The points redemption capabilities at collaborating partners in the form either of Digital Loyalty Coupons, E-shop coupons, Pre
• Loaded Partners Coupons, 3rd party loyalty coupons,
• Integration with 3rd party systems for redemption (i.e. e-shops, 3rd party loyalty)
• Microsite for coupon validity check and coupon redemption
• Administration of Partners accounts

Post Roll Out Support

• Provide support for the execution of periodic marketing campaigns
• Deliver Campaigns Performance Evaluation reports with metrics based on predefined KPI’s
• Conduct a semi-annual loyalty program performance review
• Monitor market trends locally and globally and propose enhancements / adjustments in the reward strategy
• Work together with you as a trusted partner

Why Amplify™?

• Be Attractive to Customers
• Be profitable
• Focus on Branding and marketing
• Boost sales & revenue
• Be flexible to adjust based on changing priorities & needs
• Grand support for  long-term strategy
• Get committed partners
• Focus on operation al excellence